Natural and biodegradable

In contrast to all synthetic materials composed of plastic which greatly affects the environment, fur does not fill up landfills sites nor decomposes into microplastic. Fur is a natural material that, at the end of its long life, can enter again the circle of nature through biodegradation (old fur can be compound for your garden).
Despite synthetic materials being a central element in the fast fashion market thanks to the production rate and the low production costs, we must make more responsible choices and learn to prefer natural materials, if we want to improve the future of our planet.


Durable and renewable

If preserved with the necessary measures, fur can accompany at least three generations. Fur is one of the most adaptable materials in the fashion industry and it can renew over years and adapt to the fashion of the moment thanks to craftsmanship.


No waste and circular economy.

The fur world is one of the most attentive to the reduction of waste throughout the whole supply chain since the breeding.
Fur bearers feed on waste products of the human food production, in particular fish, pig and chicken giblets. Moreover, the production waste of fur production can be reused in other biological products, such as fertilizers, cosmetic products, and biodiesel.